Russia’s large home appliance market faced substantial headwinds in the first half of 2026, with overall sales volume falling 10% to 25% year-on-year. Built-in appliances closely tied to real estate renovations, such as dishwashers, cooktops and ovens, recorded a nearly 30% slump. The key drivers include persistently high key interest rates (even after a cut to 14.25%), tightened credit access, and a slowdown in new home transactions and renovation activity. Traditional offline channels suffered severely: data from Marvel Distribution indicates their sales volume dropped by 25% to 30%. By contrast, online channels showed divergent growth trends. On Wildberries, dishwasher turnover surged 111% year-on-year, with tumble dryers (up 254%) and refrigerators (up 153%) delivering exceptional growth. On Avito, air purifiers (up 13%) and vacuum cleaners (up 8%) also posted steady gains. Compact two-burner and three-burner gas stoves bucked the downturn, gaining popularity amid rising demand from studio apartments and rental housing. Industry experts predict a gradual market recovery in the second half of the year. Consumer preferences are expected to shift toward cost-effective, budget models. Online channels and essential replacement demand for existing appliances are likely to underpin the overall market, though offline retail is projected to see a full-year decline of 15% to 20%. It is recommended that exporters supplying the Russian market reorient their channel strategies, focusing on promoting compact, cost-effective products and small home appliances suited to online sales.