Amazon is expanding its footprint in the U.S. third-party logistics market with its Amazon Shipping service, offering lower base rates and fewer surcharges to compete directly with UPS and FedEx. The service was fully opened to all businesses in early 2026, after previously being available only to a select group of customers. This move signals that Amazon is no longer focused solely on fulfilment for its own e-commerce marketplace, but aims to further penetrate the broader general logistics sector. Leveraging its existing delivery network and economies of scale, Amazon is reshaping the competitive landscape of North America’s parcel fulfilment industry.